Hey there! How have you been these last few weeks. We have to apologise for not reaching out for a while, but we were pretty busy. You know that, of course, because we told you, right? Oh, you don’t remember?
Well, our initiative For Better Branding has to ring a bell in your mind. For the end of this campaign we organised a conference which was pretty damn successful. We had around 200 people come to the event and listen to our lecturers. You can go check out their presentations here if you’re curious about it and you can also see who won the first edition right here.
But anyway, it’s the first time we meet in a month, so we want to spend quality time with you. And what better way to do it, than to show you some campaigns that simply blew our minds. After all, we love seeing you smile, and what we’re about to show is something that will make you do for sure. Here we go!
Kit Kat
Since we had a bit of a break talking to you, why not start with something appropriate. This is a campaign Kit Kat crushed with, transforming a bench into one resembling their own product. And selecting a bench is no accident, because not only do the waffles kind of look like it, but it also aligns well with their slogan – Have a break!
Mercedes Benz
How do you show people that you’ve launched an online store for your automobile brand? Simple – you put your car in a box, as if it has been delivered just like any other product you’d order online. Except, if they actually delivered their cars like that, the box would be ruined, but that’s a detail. The important part here is Mercedes’ incredible use of something people associate with online shopping, and making it look spectacular.
Chanel
As beautiful and well, aromatic, as your product might be, there’s nothing more touching than adding a bit of humanity to your campaign. Chanel’s ad for Mother’s Day does that to perfection, showing off a kid’s painting which just makes you say “ooooooh“ and think how sweet that is. So yeah, adding a bit of human touch is never not a good idea!
So how did you like these campaigns? They’re cool, right? And you can definitely borrow an idea or two for your own ones.
In two weeks time, when we meet again, we’ll show you even more such examples to inspire you and bring that pretty smile of yours on your face. We love seeing it.
Until next time. It’s a date!